Reports: Apple retail down, Apple online up for Black Friday

Reports: Apple retail down, Apple online up for Black Friday


Black Friday has come and gone and, while it's still early, numbers and speculation regarding the consumer-fest have begun to trickle in from analysts. According to comScore, hat tip to Silicon Valley Insider, Apple enjoyed 39 percent growth in sales this year compared to last. As a whole, comScore says that e-commerece was up 11 percent from last year, making Apple's mark over three times greater than the average e-com reseller—rather impressive. 

Apple offered deals throughout its online store the day after American Thanksgiving in the company's usual fashion, which may explain some of the good news. While everything on the Internet was roses and ponies, real world brick and mortar sales were down according to Gene Munster of Piper Jaffrey (again hat tip Silicon Valley Insider). Munster terms the performance "down slightly" from last year, but also calls it a 36 percent decrease. Apple, like many other retailers, had their retail stores open extended hours during the post-holiday shopping spree, hoping to pull in all the business it could during a slow economic period.

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